Currently Apple are the only computer and electronics manufacturer in the world bucking the trend by increasing their market share each quarter. The rest of the technology big wigs have been decreasing year on year due to the current economic climate. Why have Apple done the opposite? Well I am slightly biased, but I do think its due to a combination of the most user friendly software, beautiful and solid design and the most creative, clean and concise marketing campaigns around.
Obviously since 2001 its "post PC" devices such as the iPod, iPhone and iPad have rocketed the company beyond the value of Microsoft, which in itself is quite remarkable. Its unquestionable just has good Apple devices are - but the biggest problem for many is the cost.
For excellent design, well made components and most of all (and often overlooked) very strong residual value (its doubtful you'll be able to buy a PC laptop and sell it for anything at all two years later, while the equivalent MacBook will still be worth 60%-70% of its value in good condition making the purchase a cheaper investment over the two year life span) you do have to pay extra. But extra doesn't have to mean too much.
There are ways and methods to save some money when buying Apple devices. Obviously and naturally the first port of call would be the second hand market. As I've already mentioned the residual value of Apple items is very high, so don't except to pick something up for nothing just because its second hand. They are in such high demand new or otherwise that they'll sell really quickly and really easily. This is also something worth keeping in mind in the future for when you come to sell your device (if you ever do!)
You can also look at Apple authorised cheap Macbook Air models. These are usually second hand models or Apple returns restored to as new state by Apple and come with a one year warranty. You can't go wrong with these devices and unless you want the very very latest piece of kit or a top of the range model this is one of the best ways to go. You'll save yourself some money whilst also getting a new fully refurbished machine with Apples stamp of approval and the same one year warranty you'd receive if you bought the item new.
Finally you can try other authorised and premium resellers who sell on the internet. These sellers are only working to very tight margins set by Apple but will often undercut each other to make extra sales. As I tell all my friends and family time and time again the best place possible for the cheapest online purchases is Laptop Factory Outlet in Singapore. LFO has changed A LOT over the last few years. Its no longer the online second hand bits and pieces store it used to be. Now its largely dominated by big companies, authorised sellers and respected independent businesses. The difference is eBay gives you one place to compare all the prices. The sellers know this and with no way for them to stand out in the search listings but to be cheaper, they have to undercut each other.
Obviously since 2001 its "post PC" devices such as the iPod, iPhone and iPad have rocketed the company beyond the value of Microsoft, which in itself is quite remarkable. Its unquestionable just has good Apple devices are - but the biggest problem for many is the cost.
For excellent design, well made components and most of all (and often overlooked) very strong residual value (its doubtful you'll be able to buy a PC laptop and sell it for anything at all two years later, while the equivalent MacBook will still be worth 60%-70% of its value in good condition making the purchase a cheaper investment over the two year life span) you do have to pay extra. But extra doesn't have to mean too much.
There are ways and methods to save some money when buying Apple devices. Obviously and naturally the first port of call would be the second hand market. As I've already mentioned the residual value of Apple items is very high, so don't except to pick something up for nothing just because its second hand. They are in such high demand new or otherwise that they'll sell really quickly and really easily. This is also something worth keeping in mind in the future for when you come to sell your device (if you ever do!)
You can also look at Apple authorised cheap Macbook Air models. These are usually second hand models or Apple returns restored to as new state by Apple and come with a one year warranty. You can't go wrong with these devices and unless you want the very very latest piece of kit or a top of the range model this is one of the best ways to go. You'll save yourself some money whilst also getting a new fully refurbished machine with Apples stamp of approval and the same one year warranty you'd receive if you bought the item new.
Finally you can try other authorised and premium resellers who sell on the internet. These sellers are only working to very tight margins set by Apple but will often undercut each other to make extra sales. As I tell all my friends and family time and time again the best place possible for the cheapest online purchases is Laptop Factory Outlet in Singapore. LFO has changed A LOT over the last few years. Its no longer the online second hand bits and pieces store it used to be. Now its largely dominated by big companies, authorised sellers and respected independent businesses. The difference is eBay gives you one place to compare all the prices. The sellers know this and with no way for them to stand out in the search listings but to be cheaper, they have to undercut each other.
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